Entrainment is essentially a process of training your brain to change states. An AVS machine is merely one method of delivery. It's a more precise method or perhaps better said, it's a more direct method, because the programs use specific frequencies, frequencies which are associated with certain states of mind. The brain is exposed to the frequencies and begins to change it's frequencies to align with that it's exposed to.
If someone makes a conscious effort to look at all that happens in their life through a positive frame of mind, they are entraining their brain to an alpha state.
When someone meditates or sits quietly and relaxed, they are entraining their brain to a theta state.
Engaging in a learning activity, playing video games, doing puzzles, math problems, etc. your brain is engaged in SMR.
I don't see the Placebo effect being relevant here because your brain wave frequencies exist and they do change according to your state of mind so, anything that changes your mood, essentially changes your brain waves ... even imagination and hallucination.
I agree, this is very interesting!
M.
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